Winfield vs JPS vs Euro: Australia’s Big 3 Value Brands Compared
If you already smoke and you are hunting for cheap cigarettes Australia-wide, three names come up in every conversation at the tobacconist: Winfield, JPS and Euro. All three sit in the value end of the market, all three are sold in plain packaging, and all three have a loyal following for different reasons.
No health claims, no hype. Here is the straight comparison on heritage, formats and flavour profile so you can reorder with confidence when you buy cigarettes online Australia-wide.
You must be 18+ to purchase. It is illegal to sell tobacco to minors.
First, the plain pack reality
Every legal cigarette in Australia must be sold in the same drab dark brown pack (Pantone 448C) with the required graphic health warnings and no logos or brand imagery.
That means you choose Winfield, JPS or Euro by name and variant, not by colour on the shelf. It also makes it easy to spot non-compliant imports, which never meet Australian packaging rules.
Winfield cigarettes - Australia's own since 1972
Heritage: Manufactured under licence by British American Tobacco Australia, Winfield has been available in Australia since 1972. It was the first brand here to launch a 25s pack, using the line "5 smokes ahead of the rest" to signal value to everyday smokers.
Winfield became the dominant market leader, holding around 32% share in 2006, nearly double its closest rival at the time. You will still hear the old Paul Hogan "...anyhow, have a Winfield" line from smokers who grew up with it.
Formats on Super Cheap Cigarette: We stock Winfield by the packet and by the carton (10 packs), with bulk orders qualifying for discounts and same-day dispatch. All orders include free Australian shipping (3–5 days).
Current range includes:
Winfield Original Classic — a bold, traditional tobacco experience with 20% off bulk purchases
Winfield Optimum Crush (Classic Blue) — combines traditional tobacco flavours with modern design, available in packet or carton sizes with 20% off bulk
Taste profile (as described on pack):
Original Classic: Fuller-bodied, robust tobacco note
Optimum Crush Classic Blue: Smoother profile with crush-ball option for a fresher finish
Best for: Smokers who want a familiar Australian heritage brand and prefer to buy by the carton for the 20% saving. If you have smoked Winfield for years, you know exactly what to expect — now in compliant plain packaging.
Shop the range: Winfield
JPS cigarettes - John Player Special
Heritage: JPS comes from John Player & Sons, a British tobacco manufacturer that merged with Imperial Tobacco in 1901. The black-and-gold John Player Special livery is famous from 1970s Formula One. In Australia, JPS is positioned as a straightforward value brand, not a premium import.
Formats on Super Cheap Cigarette: We stock four JPS variants, all sold by the carton with 20% off RRP, free Australian shipping (3–5 days) and same-day dispatch. Payment is by bank deposit or PayID, with discreet packaging.
Taste profile (as listed):
JPS Classic Original: full-bodied, traditional tobacco note
JPS Original: classic blend, everyday smoke
JPS Regular: balanced, straightforward profile
JPS Virginia: Virginia tobacco base for a lighter, natural finish
Best for: Smokers who want a no-nonsense, budget-friendly rotation brand with British heritage. JPS is ideal if you buy by the carton and want the same price point every order.
Shop the range: JPS
Euro cigarettes — built for value
Heritage: Euro is a newer value entrant that has grown through price and consistency rather than advertising. It is described as offering a classic, authentic tobacco experience for smokers who appreciate quality, smoothness and simplicity.
What we stock at Super Cheap Cigarette: We carry the two core variants, both discounted by 20% with same-day dispatch and bulk order discounts.
Taste profile:
Euro Red: fuller taste, traditional blend
Euro Blue: smoother, milder draw, popular as an everyday smoke
Best for: Bulk buyers chasing the sharpest carton price. Euro is often the first brand smokers try when they switch from servo prices to buying online.
Shop: Euro
Price and buying online
When you buy cigarettes online Australia-wide, all three arrive in identical plain packs. The real difference is how you like to buy:
Try a packet first if you are switching from another brand
Buy the carton for the 20% saving — this is where Winfield and Euro really stand out for cheap cigarettes Australia shoppers
Reorder on same day dispatch — all three ranges qualify for our weekday same-day dispatch, with 3–5 day delivery Australia-wide
We do not run points programs or giveaways for tobacco (prohibited). The saving comes from the carton price and from cigarettes free shipping on every order.
All three deliver the same promise: consistent tobacco, familiar formats, and a value price point in plain Australian packs. Pick by the variant you already know, then buy the carton for the saving.
Shop Winfield, JPS and Euro at Super Cheap Cigarette with free shipping Australia-wide and fast 3–5 day delivery.
You must be 18+ to purchase. It is illegal to sell tobacco to minors.